01 · The brief
Keep a life-saving cause present in culture by creating campaign pieces people would genuinely want to wear.
Campaign design · 2024
Goodbye Malaria — Wear the message
Campaign tees that turn urgent public-health messaging into wearable, collectible pieces of visual culture.
- Role
- Art direction · Typography · Apparel
02 · The idea
Treat each shirt as a compact poster: a direct message carried through expressive typography, illustration and wit.
03 · The outcome
Wearable communication that creates visibility, conversation and continued support beyond a conventional campaign moment.
This working edition uses a deliberately concise project story. Jean’s original image archive remains available in full.
View the original archive