Editorial design · 2025

//Hui !Gaeb — Where Clouds Gather

A collectible Cape Town city guide that brought many creative voices together as one cultural welcome for international delegates.

Role: Creative direction · Design · Art direction · Illustration
Recognition: Loeries Bronze · 2025

//Hui !Gaeb — Where Clouds Gather project overview

01 · The brief

Design a useful, beautiful and memorable Cape Town guide for the AB InBev SLC Conference — with only four weeks for writing, photography, design, production and print.

02 · The idea

Cape Town is shaped by contrast. Four creatives interpreted the city from personal perspectives; their different voices were edited into one coherent, deliberately eclectic whole.

03 · The outcome

A collectible printed object titled //Hui !Gaeb — a poetic tribute to the place where clouds gather and many voices speak as one.

Grid combining the //Hui !Gaeb identity, Cape Town landscape, dining photography and publication details — 01Eclectic by design

Publication spreads and jacket details showing expressive typography and contrasting colour fields — 02Typography as connective tissue

Four photographs of Cape Town bars, restaurants, seaside dining and shop interiors — 03Photography as pace and pause

Collage of Cape Town art, architecture, popular culture and editorial spreads in vivid colour — 04Many voices, one language

Publication spreads combining Cape floral, mountain and coastal imagery — 05Image-led storytelling

Editorial board combining the SAB legacy section title, publication spreads, atmospheric Cape Town imagery, a tavern photograph and layout studies — 06Scale, colour and collage

Open book spread moving from an illustrated beer history to The History of Beer, Growth and SAB — 07Illustration carrying the narrative

Six open publication spreads displaying distinct typographic covers and visual languages — 08Variation within a system

This working edition uses a deliberately concise project story. Jean’s original image archive remains available in full.

View the original archive

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