Campaign design · 2024

Colour in Craft

A joyful celebration of material, making and creative individuality for Warwick — built through colour and hand-crafted character.

Role: Creative direction · Design · Illustration

01 · The brief

Create a campaign language that celebrates the role of colour and individual craft within Warwick’s winemaking and hospitality world.

02 · The idea

Begin with a hand-drawn Warwick cup, then pull it apart into a library of imperfect marks — vessels, vines, faces, florals and tools. Recombined as a living pattern, the system can shift from cellar neutrals to exuberant full colour.

03 · The outcome

A flexible campaign system that moves from labels and gifting to textiles, interiors and transport — always recognisably Warwick, never rigid.

Ochre line illustration of Warwick’s decorative cup motif on a cream ground — 01A heritage form becomes the starting point

Six close-up panels showing the Warwick motif deconstructed into individual hand-drawn shapes — 02The motif is pulled apart and redrawn

All-over cream and ochre pattern of vessels, plants, faces, flowers and craft tools — 03Fragments find rhythm as a repeat

Hand-drawn Warwick pattern animated through red, green, yellow, blue and pink colour — 04Colour turns the system into celebration

Two wine bottles wrapped in the Colour in Craft pattern and a minimal white campaign label — 05One pattern, two distinct expressions

Monochrome patterned scarf displayed flat on a white background — 06The line work holds its own without colour

Colour in Craft tote bag carried through a minimalist interior — 07Pattern moves from surface to object

Warwick wine bottle being lifted from a red patterned Colour in Craft gift box — 08A controlled palette creates variation

Green Colour in Craft poster and printed card displayed in an interior — 09The system flexes through colour families

Large Colour in Craft mural bringing the colourful pattern into a restaurant interior — 10Scale turns pattern into place

Minimal Colour in Craft menu standing on a dark marble table — 11Even the quietest touchpoint carries the idea

Personalised Colour in Craft congratulations gift box and envelope — 12Personalisation without breaking the system

Colour in Craft gift bag beside a Warwick wine bottle arranged for a table welcome — 13The identity travels into hospitality

Delivery truck wrapped in the Colour in Craft pattern on a city street — 14A pattern designed for maximum scale

This working edition uses a deliberately concise project story. Jean’s original image archive remains available in full.

View the original archive

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Campaign design · 2024